Adwords Keyword Tool: How to Do Keyword Research
Written by Lilit Asatryan
What is search engine optimization? The enormous galaxy of SEO has been changing quite often for the past couple of years.
The main aim is to help search engines find the websites users are searching for. All the SEO technics were used to hint and tell the robots that your website is a perfect match. However, in the past years, these technics have been overused, that’s why Google Updates hit some websites hard. Nowadays, it’s all about providing valuable SEO-rich content so that your target audience will not have hard time finding your website and products. The focus should be on the users not on the search engines. This is the bases of a good SEO.
As defined, a keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are parts of a metadata which search engines crawl. They were considered to be the most important particles in SEO, however, nowadays they are just one of them.
Keyword Research Done Right
Accurately-chosen keywords are keys to success. Keyword research is an in-depth art which will become a custom especially if you are a frequent blogger. First of all, there are many great tools out there and the most important one of them which you need to master is Google Keyword Planner.
Before the latest updates, many 'SEO gurus' suggested writing up to 10 keywords for a post. However, with keyword stuffing being punished, most websites lost their rankings in Google and cut down the number of keywords in a blog post. The ideal number for us is 4 and it seems to be working completely amazing. I will share some tips on keyword research as it has become part of my everyday life lately.
So, it is clear that we will need to come up with up to 4 keywords for a blog post. Now, our ideal destination is Google Adwords page. Here we need to select 'Tools' and then click on 'Keyword Planner'. This is where the magic begins.
Let’s say, we have a cake shop and today we are to choose keywords for our blog post about wedding cakes. All we need to do is write 'wedding cakes' in the search box and hit ‘search’.
So, we have bunch of keyword suggestions with weird numbers. You are too confused, huh? Relax, it is not as complicated as it seems.
First of all, we should narrow down our list to top 3 keywords which are the most relevant keywords for our blog post. All of these keywords will bring possible customers to our page. The tricky part is to bring those who will most likely be interested to buy your products, in this very specific case, wedding cakes.
Now, the crucial part is to get high-volume keywords which have low competition. 'The Local Monthly Searches' shows how many people are searching for that particular keyword per month. The competition column shows how high or low the competition is for that keyword.
On the left side, you can custom your search for keywords which have low or medium competition or edit the location you are targeting. Simply choose and fill in your desired option in that particular field before searching.
Overall, the top matching keywords for us seem to be wedding cake, wedding cake ideas and wedding cake recipes. So, now we need to concentrate on crafting our content around these keywords. The main keyword – wedding cake should certainly be included in our title. And taking into account best SEO practices, we should keep the keyword density and build a keyword-rich content.
In case your target is your website, then all you need to do is simply fill in the website URL in the appropriate field when starting your keyword research. So, the landing page is your website - www.cakeart.com and the keyword suggestions will be according to your business aim - cake shop. For this specific case, choose to show only related search terms by checking the relevant box. And when Google comes up with suggestions, you are already familiar with the process of filtering the right keywords.
Content is the king and the king demands appropriate behavior.
A very important thing to keep in mind - you are not writing your content to attract robots, you are writing useful information to present and attract more customers. Writing keywords just in your meta description and meta keywords will make no changes unless your content is built around these keywords. So, master keyword research and attract more visitors, and you will surely see positive results in Google search for your website and company.
To learn more and to master on how to do a keyword research and what the heck are those keywords, I would recommend you reading this great article on ucraft website called What are keywords? SEO. Ads. Luck?.