Wednesday, 21 November 2012 19:33

Google Algorithm Updates

Written by Lilit Asatryan
Bang2Joom Blog: Google Penguin update Bang2Joom Blog: Google Penguin update
As we know, Google has always been improving the user experience, and promoting more relevant results. Two major updates have shocked the users and their websites really hard in the recent years.

I will try to go over the main highlights of these two updates: the Google update known as 'Panda' or 'Farmer', and the Penguin update.

Why Google decided to update?

As Google ranking has become really important factor for the websites, everyone tries to be "the smart guy" and find ways to trick Google's algorithms to think that their particular website is relevant to all the search terms. This tactic is known in SEO world as 'black hat' Search Engine Optimization (SEO). One better not use this SEO strategy. After getting some pretty good results for some time, you are in danger of getting penalized by Google. This is no joke. Afterwards, it's too hard for the website to get back to a normal track.

Google always aims to make sure that in response to search queries the users get the most relevant content. However, when Google tracks 'black hat' tactic guys trying to promote their irrelevant links, it answers them harshly in return. This is why and how Google Panda and Penguin came to be.

Insight on Google Panda

On February 23th, 2011 Panda (Farmer update), Google's first update, came to warn many website owners to reshift their views to Google's recommended guidelines. Panda had over 12% impact on all search results. It slapped hard especially those websites having irrelevant content, those who just exist to link to other resources.

It targeted websites with low quality content as Google users sent bad about the results from such websites as eHow. Google is still working on Panda update making changes.

Google mostly penalized websites:

Having duplicate content,

Having a high bounce rate,

"Low quality content" websites, i.e. having webpages that contained too little info.

What to do if Panda slapped your website?

Slow your speeding pedal, dude, especially on "off-page" SEO

Find duplicate and poor content ( the former can easily be done with webmaster tools )

Reword and fix all duplicate webpages on your website

Stop copying! Write your unique content relevant to your website

And Google will start loving you

However, if you are a drama lover and you enjoy being punished, here is a hint: Chill out! Hang on there and see maybe Google will update your website ranking on its own.

Insight on Google Penguin

Google Penguin, a code name of the next major Google update smacked many websites on April 24, 2012. It cut down the search engine rankings of those websites that violate Google's Webmaster Guidelines. These are the websites that use "black hat" SEO tactics, such as keyword stuffing in outbound links or creating duplicate content. According to Google, Penguin affected around 3% of links.

Google Penguin's Weird drawbacks

Some awkward drawbacks of Google Penguin as Rand Fishkin mentions are that it is:

Not focused to enhance search quality

Most likely to affect very light forms of spam

Not yet clear if Penguin is a rolling update

What to do if Penguin smacked your website?

Try to find your problem

Check your Google Webmaster account messages

Clean up the mess, Clean up your messy links

Increase your social media activity

Avoid spammy anchor texts! Aim at natural links!

Reconsider your link building strategy, especially off-site link building

A rehab for Google Panda and Penguin victims

Google Panda and Penguin had many website owners have a closer look at Google Webmaster Guidelines. So, over the time the most targeted websites are those that are super- optimized, having relevant and good content and natural traffic sources.

Want your website to make a step forward?
Review your past steps and correct your website "mistakes" to get high marks from Google.
All in all, Google Rules!


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