Sunday, 27 April 2014 22:30

Web Templates vs Custom Web Design: What to Choose?

Written by Ani Avdalyan
 
 
Hope our post helped you to make up your decision. The only thing I would add now, is that regardless of your choice, think about the site purpose first. And, surely, whatever option you choose when designing a website, make a little research, to be sure you chose a competent and professional web design services provider, not to regret for your choice further. Good luck!

It’s no secret that to insure success when it comes to building a website a lot of aspects should be considered. The most crucial among them are: fast loading time, easy navigation, valuable content, SEO optimization, kept principles of website usability, finally design and... design once more.

According to a plethora of studies and research, 94% of users mention poor design as the main reason they do not trust certain websites.

And while a good website design is becoming more important, it is also becoming more complicated. That’s when we have to make a tough decision between choosing a website template or custom designed website. So what to choose?

To make your choice easier, we’ll compare both ways of having a website built and go through a couple of key points, that should be considered when deciding upon design.

Website Templates are the best choice when:

#1. You need to speed up the website building process and want to save your time and efforts.

#2. A website is needed for a personal and small business startups, whose budgets (for the first time, for sure) may hold back from spending too much money on web presence.

#3. You have limited content to showcase on the website.

#4.You just need a "business card" website without complexed functionality.

What you should actually take into consideration:

- The layout, structure, colors and overall design of a web template are already created in a format where you can simply add your information and content, and changing the pre-made layout may break down the look of the website. Hence, we recommend choosing only premium website templates only from known template providers, to ensure, you won't have to make many changes.

- Pay attention to the UX design and usability of chosen web template. Web templates can look good, but usability and easy navigation of the website made with it is way more important to the users.

- Examine in details the technical description of the template. Ideally it should be: easy-to-customize, SEO optimized, lightweight and responsive.

Custom Web Design is the best choice, when:

#1.The features on your website may vary from those implemented from the start as time goes by and may have to be changed continuously.

#2.You have established your company’s branding before and need a website strictly incorporating and matching your company’s branding, your logo, style, etc.

#3. You don’t want to compromise any of your requirements for the website.

#4.Your website is going to have a profound informational architecture and a complex structure.

What you should actually take into consideration:

- Choosing custom design automatically means that you are ready and willing to sacrifice a lot of time, money and efforts.

- You should find a professional web design and development team that understands marketing and SEO as well as good design and usability, to meet the needs of users as well as yours.

To be more visual, we’ve also created this infographic, that provides you quick details on pros and cons of both custom and theme based web-design.

Web Templates vs Custom Design

Hope our post helped you make up your decision. The only thing we would add now, is that regardless your choice, think about the website purpose first. And, surely, whatever option you prefer when designing a website, make a little research, to be sure you chose a competent and professional web design and development services provider, not to regret for your choice further.

Good luck!

 

 
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